About Us

Hiraeth is a Welsh word that translates to a spiritual, emotional, or physical longing or nostalgia for a place, person or experience that never existed or that no longer exists. Our brand was inspired by this concept because it resonates with who we are, and what we stand for. We believe that everyone has experienced Hiraeth at some point in their lives, whether they realize it or not.

As the founder of this brand, I have always felt the deep sense of Hiraeth. Also known as тоска in Russian, this word has haunted me wherever I go. I often felt alone. It wasn’t until I discovered these words that I realized I wasn’t alone, and that there was a whole community of people who felt the same way.

We created this brand to provide a space for people to connect with each other and explore the beauty in the emotions that arise from Hiraeth. For people to create a home in the mental and emotional absence of one.

We hope that through our product or content, we can inspire people to embrace their feelings of loneliness, longing and nostalgia. For people to find comfort in the fact that they are not alone, and embrace the hardships that come with life. Each one of our designs have a deeper meaning associated with it, however you interpret it is us to you. Regardless, our mission is to build a community of people who understand and share in the beauty of Hiraethh.

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